Games Meet Metal: I love it when targetted marketing is done RIGHT!!

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Friday, October 23, 2009

I love it when targetted marketing is done RIGHT!!

One of the long term goals of is to host game demo stations at evil metal shows. To me, these things go hand-in-hand with each other. Most of today's metalheads have a 360 sitting around, so why not try to appease their gaming sensibilities with demos in between band sets? Ozzfest did this for a while, hosting Playstation kiosks on festival grounds. One year, they had the E3 demo for God of War 2! Of course, they also had Kingdom Hearts, so it wasn't perfect. Then Ozzfest got cheap, then stopped, and all the gaming goodness went away at metal shows. I had a real inkling to bring that back, that feeling of playing GOW2 before anyone else, all with the pumping sounds of some form of death metal blaring behind me. It's a marvelous dream, one of beauty and magnificence.

Wouldn't you know it? Electronic Arts beat me to the punch.

This past Wednesday night was the Dethklok/Mastodon tour at the Fillmore, and it ruled six ways till Sunday (review forthcoming). While the show itself ruled, there was a bit of gaming glitz thrown over it. Electronic Arts put some serious money forward and placed several demo stations with the 360 version of Brutal Legend!! It's the same demo that's available on the 360 and PS3, so no super exclusives game wise. Swag wise, however, it was bumping. All concert goers scored free game posters and old-school iron on patches!! Bonus points for the pointy tips.


Man, with this and the free Dragon Age prequel browser game (which nets you free in-game items even on the consoles), EA, well..... you're just looking damn sexy! We should go out some time. Some fine wine, maybe some chocolate covered strawberries. Wink, wink, nudge, nudge!

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